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The trend is that huge retailers actively explore Internet.
Nowadays it is possible to buy almost everything using Internet. But various products and services are sold in many different ways. Most popular orders do not cost more than $350. Among the best sellers be sure to find books, consumer electronics, music & video, cell phones, software, furniture, perfume, tickets, clothes, toys etc.
Initial process is to gather all information required for project. It is needed to analyze market, study competitive stores, specify target audience and gather other market related information.
It is very important to setup for customers comfortable communication channels which they may use to easily contact your company.
Main communication channels:
It is not enough to have online store, sales managers are also needed. Sales managers not only consult customers who have questions about technical aspects of the products, but also ask about customer requirements and may advise which product to choose.
There are a lot of shipping services, big online store may run its own service.
Payment options should be flexible for customer. Payment process usually lists several common steps:
Customers may buy quickly and often on some sites, while other sites are too difficult to navigate not even saying about complicated checkout process.
According to AIDA marketing model (Attention, Interest, Desire, Action) it is needed to make customer pass four simple steps:
Online store should ring feeling of confidence. Site should have clear and soft design, security certificates, customer reviews etc.
There are numerous solution to be build online store.
Option 1 – custom system can be developed according to specific needs of certain business. This option may be suitable for big retail companies or complex online stores, where not standard methods/policies are used.
Disadvantages:
Option 2 – free full solution. There are several open source solutions covering these needs. License is free, however this option also has certain disadvantages:
Most popular solutions: osCommerce, PHPShop, Joomla!, Drupal, Wordpress etc.
Option 3 – commercial full solution. Competition on the market of the paid online store solutions is very high and it brings great range of choices with various functions and prices.
Advantages include:
Main disadvantage is total cost (license is to be bought) of the project based on paid solution compared to development on any free solution.
Most popular solutions: X-Cart, 1C-Bitrix, Amiro, HostCMS, NetCat etc.
As usual, option 1 is chosen by huge companies with specific requirements, option 2 is chosen by companies having low budgets. Option 3 is common for middle-sized stores looking for reasonable price and technical support.
Creating a site is only half of the work done. Site is to be promoted both online and offline for people to be aware of its existence.
MakeWare always provides guaranteed high quality, efficient timeframes and reasonable prices.
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