Online shopping is a huge business and is constantly growing. Many people like this kind of shopping because of ease and convenience.

For shoppers who work for lengthy hours, it would be hard to visit a store during standard trade hours. Online retailers allow orders 24 hours a day and you can shop from the convenience of your home or office and whenever you have free time available.

Moreover, online shopping gives you the facility to compare the products with easiness.

Ecommerce success is like success in every other type of business - building an effective Web-based business requires careful planning, discipline, determination and diligence.

Successful online stores tend to have two things in common. They are well marketed and they sell from the moment you arrive. How you market and merchandise your online store must be foremost in your mind. This means knowing who your customers are and understanding their needs.

When you interested in creating a site, you are always interested whether it is going to be cost effective. Let’s review all pro and contra and focus on WHY and WHAT FOR.

Financial crisis and unstable economic growth are a challenge, but this makes virtual web market develop and grow. This market can also bring real customers, new partners, help to reduce costs and increase revenue volumes, and help to step into new markets with minimum investments and risks. The main tool on this market is web site.

The trend is that huge retailers actively explore Internet.

Nowadays it is possible to buy almost everything using Internet. But various products and services are sold in many different ways. Most popular orders do not cost more than $350. Among the best sellers be sure to find books, consumer electronics, music & video, cell phones, software, furniture, perfume, tickets, clothes, toys etc.

You have decided about creating site for your company. Before you are asked, answer to yourself – what site I am willing to get?

Imagine your site is already created. What information is placed on site? Which sections does site have? What impression does your site bring to the visitors? Is it similar to any other sites?

Do not be afraid to use wrong terms, just express your ideas in your own words.